WordPress hosting, WordPress development and digital marketing since 2001
Search Engine Optimization (SEO) means optimizing a website so it ranks higher in Google and other search engines. We've been doing SEO since 2001, making us one of the most experienced SEO companies.
White Hat SEO is a safe, long-term strategy for gradually increasing your search engine rankings, without violating Google's rules. Black Hat is a short-term strategy that uses trickery to rapidly secure top search rankings.
Black Hat SEO often produces faster results, but those results are usually short-lived. Once Google catches on to what you're doing, your site will likely lose all its rankings and may be temporarily or even permanently banned by Google.
In our view, Black Hat SEO is not worth the risk and not a viable long-term strategy for growing a business. Therefore, we only use White Hat SEO strategies.
The most important part of SEO is having lots and lots of high-quality content on your website and on sites that link to your site. Google loves content, especially when it's contextually relevant. Unfortunately, most websites don't have enough good content to achieve top rankings for competitive keywords. Thus, a big part of our SEO service involves consistently creating new content for your site and for other affiliated sites linking to your site.
The Internet consists of millions of websites linked together. To determine your site's importance, Google evaluates both the quality and the quantity of its incoming links. Sites with lots of high-quality incoming links are considered important and Google rewards those sites with top search rankings.
So, part of our SEO process involves building many incoming links to your website. In keeping with our White Hat SEO philosophy, we build links at a slow, deliberate pace and focus on acquiring links from other important sites in your industry or related industries.